Happy 2010 to everyone – let’s start the year out with some practical advice.

After the LIPSO post, the last of 2009, a reader asked if I would drop article summaries into their LinkedIn Group.  With a bit of investigating, I decided I couldn’t commit to that, but did suggest that the reader just add this site’s RSS feed to the Group’s News site – and then the short opening to an article would appear automatically.

Her response – could I outline how to do that;-)

LinkedIn Groups

LinkedIn groups make a great way to connect without committing to knowing each other.

You don’t know every member of your graduating class of 1997, but you do know that you were all there together – and would be happy to take a quick message from a fellow classmate.

The Groups section of LinkedIn allows you to communicate individually with messages and publicly through the discussions area.

You can post any web article under the news section, and a group owner or manager can add an RSS “feed” that posts whenever the target site releases an update.

RSS – Really Simple Syndication

So – if you’re wondering – what the heck does this RSS thing mean – you’re in luck. While I can’t go into it right here, I wrote about it a couple years ago in this article: “Would you like that web site delivered“. It explains a bit about RSS.

For our purposes here, understand that RSS “feeds” contain a mini-announcement of changes to a web site so that a tool or reader can follow along and when updates are released, they can be presented to the user – or in this case, the LinkedIn group.

Yes, but how?

Ok – with the background of groups and news and RSS, you’re getting anxious about this whole thing – relax, it really is easy to do;-)

First – you have to be the owner or manager of the group.  With the awesome power of inflicting a stream of articles on group members, LinkedIn has set it so that not anyone can activate this feature.

Navigate to your “Groups” tab and select the specific group that you’d like to add a feed for.

Select the “News” sub-tab, and then “Manage news feeds” (with the + sign off to the left)

To add a feed, copy and paste the RSS feed link into the box and continue through the process. As an example, the RSS link for The LinkedIn Personal Trainer web site is – if you hover your cursor over “Subscribe by RSS” in the “READ THE FEED” box on the right column at the top, you’ll see this link.

There’s an unsubscribe button to remove feeds that have outworn their welcome.

That’s it!

Ok – you don’t need anything more from me, so go out there and sign up some news feeds;-)

As with all things – please remember to keep your common sense about you.  Group members are generally interested in the topic surrounding the group. Don’t sign up Disney news feeds for your Better Cars audience;-)

If you have questions on this, please just drop them in below.

To your continued success,


Steven Tylock