One of my readers – Tom – shared an interesting statistic with me: the response rate when he sends out InMail.

You see Tom prospects with the help of LinkedIn and has experimented with different approach styles.

It’s a fascinating look at just how important it is to speak (and write) to someone as an individual.

Form letters

Yup – nobody really likes getting form letters. Tom’s response rate: 5-10%, seems about right to me.

Take some time

So Tom started taking the time to write a personal letter instead – and you know what?  It works.  His response rate is now pushing 40%.

What else can you say…

Impersonal == Ignored

Personal interaction sparks a personal response.

So take action

Go out and make it personal;-)

To your continued success – and using LinkedIn to help you achieve it,