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Mark asks “should a consultant A) list every client as a ‘position’, or B) include one big position that mentions every client engagement?”

My answer was C – list a consulting job and effectively position the value proposition.

Just because you can doesn’t mean you should…

Listing every client engagement as a job doesn’t make sense or position the consultant well – they didn’t have those jobs and in the end it won’t show their value or abilities.  (and will have to be “explained” in some way)

A long list is just a long list

While it’s important to show that you’ve had success, it isn’t required that you list each and every client or customer.  Volume can hardly ever make up for quality.

Developing your value proposition

So take the marketing approach that defines your personal platform.  Sprinkle in the details, the highlights of client activity, and start to connect the dots for the reader.  Lead them to draw the right conclusions.

And give the reader a reason to contact you directly

Just like you don’t intend to land a job with a resume, you’re looking to establish a reason to talk more – do the same thing with your profile.

To your continued success – and using LinkedIn to help you achieve it,

steve