Would you like to have the #1 position when people search on LinkedIn?
Would it matter if doing so made you look like an idiot?
Today was going swimmingly well when I tripped over a post on another blog about how one could rank #1 on LinkedIn within 10 minutes.
Let’s have a look at this advice and compare with what I’ve already said…
Advice on LinkedIn Search Optimization
I covered LinkedIn Profile Search Optimization two years ago – if you haven’t read it, you should do so now.
The gist is this – include text you want to be found for in significant areas where it makes sense.
Repetition is good.
Readability is required.
The other guy’s advice
So, I wasn’t going to include it, but I might as well – you can find Aziz Ali’s article over on www.entrepreneurs-journey.com, and in general I should prep you by saying that this is Yaro Starak’s web site devoted to helping “with all aspects of starting and running your own Internet business and making money online.”
People reading this blog are looking to find ways of increasing traffic, attention, and sales opportunities on the web.
Title and company stuffing
Yes, that’s the big secret mentioned – if you stuff the keywords that you want to be found for into your profile, you can be #1 in search results. The example profile used in the post does rank #1 on a search for Video Editor.
But let’s have a look at the guts of the profile:
That certainly encourages me to make contact – if this individual’s skills are that good, I can’t wait to see how they do with my project.
Two specific comments. I specifically said in my earlier article:
At the end of the search your profile must still be readable – so keep that in mind before you start stuffing “Six Sigma” into every corner of your profile;-)
That would appear to not have been taken into account.
And on quality – notice the very first line of the example above – the individual reversed the copy and paste and put the client name er company in the “title” field, and the keywords er title in the company field.
My advice stands
I stand by the advice in The LinkedIn Personal Trainer and 44 additional blog articles on profiles. Take some time to manage your profile – it is easy enough to do and will have a positive return.
Read your profile over when you’re done and make sure you’d want to call yourself based on what you’ve read
To your continued success,
steve
—
Steven Tylock
http://www.linkedinpersonaltrainer.com
http://www.linkedin.com/in/stevetylock