Remember when you were young, and how exciting it was when you’re expecting a big event like Christmas?

You’re filled with a sense of anticipation. That something significant was about to happen.

It used to be that way with LinkedIn for me.

But now more often it’s like I’ve got an appointment with a doctor and expect bad news…

Adding fun new features

Thursday nights seemed to be the moment.

You’d get into LinkedIn on Friday morning and realize it didn’t look like that the day before.

LinkedIn had rolled out a new feature and that gave you something to explore.

And then things changed.

When you’ll pay for it

First it was “look at these new things you’ll get if you sign up for the paid account!”

Whoopie – I’m not really interested in that (and neither are you – according to my polling).

So there really wasn’t much new to look for.

What we’ve taken away

Then it became “you probably don’t remember that you used to be able to do this…”

Buried in each “change” was something you could no longer do, and the trick was to figure it out.

That at least offered some challenge in the form of the investigation (and possible workaround).

When the colors have changed

And lately it’s become “look at these pretty new colors and organization!”

I’m back to the “whoopie” stage – I don’t particularly care for the social aspects that the site seems to be pushing, and I’m not all that certain that anything really has changed…

Change is certain

And my reaction is my own to choose.

I’m sure this whole reorganization is good for the company and that means it’s good for the longevity of the site, but I’m starting to think that I’m ready to let it go.

What do you think?

To your continued success,

Steven Tylock