The marketing folks at LinkedIn have apparently rolled out more than one update.
They did it again before the ink was dry on that article – you’ll love this.
Everybody’s finding connections…
So, if users haven’t been on the site in a while, you might want to tell them about all the fun their friends are having – here’s the email I received:
It’s clearly identified, and offers an unsubscribe, but it still galls me. (I’ve taken the opportunity to cloak the names and images of my friends…)
I visit the site a whole lot!
Don’t they know that about me?
That’s like offering an incentive to come into the store to your best and most frequent customer!
I haven’t found any connections recently
Yes, I haven’t added any recently because I happen to have already found quite a few of the people I’ve worked with over the years – I have 435!
My estimation of the logic behind this:
- Find all users who have not invited someone they say they already know in the last 30 days.
- Send them an “occasional LinkedIn Marketing email” if they have not unchecked that box in their setup.
- Write the email as if they hardly ever use LinkedIn and entice them to use the site more.
- Ignore any information about how often they use the site.
- Ignore any information about how many connections they have.
- If they don’t like it, they can unsubscribe.
And that’s a shame…
I’m ok with marketing that “gets” it
I leave the box checked so that I can see what sort of material the company sends out, and I really would like to get some useful marketing.
Marketing that reveals the company doesn’t have a clue – not so much…
There’s not much to “do” about it. If the LinkedIn developers watch this blog, they might add a bit of logic to the process to keep from insulting their frequent users in the name of getting more visits out of their infrequent users.
To your continued success,