Weekdays More Popular With LinkedIn Users

More users spend time at LinkedIn.com during the week – Monday through Friday – than over the weekend. It makes sense that this professional resource fits in during professional time more so than personal time.

Let’s see what else we can find out by having a look at November’s poll results!

When do you use LinkedIn?

The question seemed simple enough, but it got at least a bit complicated when I realized there were several ways to answer…

I’d like to know what days people use LinkedIn, but also what times – early, middle, or late – and what about at work vs at home?

So I threw all of those responses in and said “click wherever it makes sense”.

Charts and such

I thought I’d display my modest excel (actually OpenOffice Calc) skills and do this up as a chart. It still takes some interpreting, but at least I’m not making a cappuccino out of vanilla data… (see my post from early November on distorting data if you’re a newer reader;-)

Chart of LinkedIn Use

Home access is king

The nearly unanimous result is that people check LinkedIn from home – but more than half of the responders indicated they use it at work too.

Now I didn’t think to put in categories like “library” or “someone else’s home”, and I hope that didn’t put off responders.

Yes, it ought to be noted that a modest portion of the participants reported that they used LinkedIn for personal use while at work.  One hopes that was during their lunch or breaks.  I have a few inquiries in progress to help track them down… (And unfortunately, I also feel that I have to do my best Foghorn Leghorn and say “That’s a joke… I say, that’s a joke, son.”…  It’s too bad most youngsters will have to look that up with the wikipedia link I’ve provided…)

Night Owls

I didn’t phrase it this way, but it’s clear that more users spend time on LinkedIn late in the day than at any other time.

Work day done, dinner over, time with kids completed – that leaves a bit of time at the end of the day to check in to see what’s been going on, and handle any correspondence.

Every day’s a good day

And it does look like a third of the responses indicate that LinkedIn is good on any day, at any time, no matter what you’re doing – people get in touch on that basis, so why not use LinkedIn on that basis too.

This minority group acknowledges that they check in to LinkedIn on weekends too;-)

Next up – based on the update activity that I’ve seen with my personal connections, it looks like lots of things are happening right now.  Let’s take a look: Compared to a year ago at this time, are you using LinkedIn more or less?

Check it out – just over to the right and up.

To your continued success,

Steven Tylock