The LinkedIn Personal Trainer

A concise introduction to LinkedIn, saves time, under $9, guaranteed.

That’s what I’d like to make sure my readers understand about the book.

You see, in a conversation this past week I mentioned the book and a friend said “You wrote a book?”, and I went oof…  For some reason I seem to be not quite as adept at promoting the book as I am about giving out advice on how to use LinkedIn.

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While I published The LinkedIn Personal Trainer in June of 2007, I re-launched this blog in May of 2008 with a new look. It’s worked well, and readership is doing very well.

But most of you weren’t there in 2008;-)

And I wrote some key articles that I keep referring to, and I thought I’d pull out five for you.

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A post over on examiner.com got my dander up, so I thought I’d deal with it more fully here…

Can you get in legal trouble over a recommendation?

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You know that I’d like you to put the right amount of effort into your LinkedIn experience, craft a great personal brand, and succeed fabulously, right?

In an email exchange with Ryan, he dropped a pair of words that dealt perfectly with the LinkedIn over-achiever – that they had an “agonizingly long” profile…

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I’m really excited about creating this program – The Project Solvers and I have developed a workshop on Thursday July 16th for project teams and managers.

Besides the usual questions about how to use LinkedIn, we’ll show participants a tools set that will allow you to run projects effectively through LinkedIn and a few of the additional applications tied into the service.

How can project members communicate across the team?

Is there a way to share project plans and documents?

Can we get feedback from the development community, or the marketplace?

If our project team is scattered across several companies, cities, and continents, how can we setup an environment that lets us all do what we have to do?

All those questions – and more – will be answering for the workshop participants!

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Ever since I’ve started helping people learn how to use the system, I’ve had very good results in explaining why Financial Advisors want to use LinkedIn.

When I returned to some of my contacts to see if I could teach the entire office, the reaction was always luke-warm – even though the individual was ecstatic about the potential.  At one point, one of them clued me in – as a potential mechanism to contact clients, the IT staff of their organization wasn’t keen about LinkedIn.

This week I found another article with a different issue that might get in the way…

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I just answered a question on LinkedIn about adding recommendations to add 5% towards that “100% complete” figure…

If it helps motivate you great, if it doesn’t – ignore it.

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Shane Schick titled his article “LinkedIn Guilt: The new social networking disease” over on IT World Canada, and suggests that there’s issues related to asking for recommendations.

I think he’s overplaying the issue, but go ahead, read his article and come back to this window;-)

I’ll explain…

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None of my regular readers will ever face this issue, but I’ll talk about it anyway…-)

One of the more interesting questions I’ve seen is from an individual who was asked to endorse someone they didn’t know. Their question was – should they, and also – why would someone ask like that?

Well, if you’re going to connect to people you don’t know…

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A LinkedIn endorsement says that not only do you know and trust the individual, you recommend them to others – a powerful statement.

So don’t just tell the world what a great professional Tom Smith is, tell them the unique thing about Tom that makes him special.

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