What is it that everyone else knows about LinkedIn?
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If millions of people visit LinkedIn.com each day, what are they reading about you right now? Is it flattering or ho-hum? Does it get others to reach out to you, or quietly leave the room?
Some people use LinkedIn to find the right contacts, get found by interested professionals, and network into organizations they didn't know how to reach. Others have a brief description and a handful of connections - and wonder what the fuss is all about.
I'm a longtime user of LinkedIn, and avid supporter. And why not? The site helps me reach out to others and establishes my business platform so that I can be found.
As I was growing my information technology consultancy, I decided that I'd take the opportunity to tell others about LinkedIn - to help them reach a higher level of use.
And so I'd meet with different people - a CPA, or an investment manager, or a personal coach - and show them how to get much more out of the system. And given the short nature of our visits, it was essential that I distill this information down into the most important aspects so that I wouldn't waste their time.
This was a great education for me - meeting and helping people, making new contacts, and refining my understanding of LinkedIn - and what people needed to know about it to use it well.
You see, LinkedIn is a great site, but it's a bit overwhelming for many of the people that join. Sure, they've finally accepted an invitation and filled in the basic information, but then what?
LinkedIn has an introduction and FAQ that just don't suit many users.
And yes, the web has many articles about LinkedIn - if you can search, find, skim, and understand them all.
It's quite easy to literally spend hours figuring out what you should do - and even then, you might not quite understand why something is important. I'm sure people have give up before figuring it out.
And if things aren't bad enough, you have to listen to others talk about "how great LinkedIn is..."
There is a reason for this - The early adopters of LinkedIn were both technical and interested in figuring things out. Part of the "in"-ness of the site was that you were exploring the abilities of the system at the same time that they were developing it. (nobody had build a professional networking site to that scale before)
Later adopters want more of a manual - a quick read that they can put to use right away.
Remember the description of the meetings I was having up above? Well, they were quite successful from the trainee's point of view, and one suggested that there might be a market for this service. So I went back to my drawing board and drew up plans to conduct personal training sessions - for a fee. And if I was charging for the sessions, I realized I ought to have good materials to go along with my words.
The early drafts of my worksheets for "LinkedIn Personal Training" were designed to make sure I covered everything that was important, had a place for the student to work along after our session (because things like editing a profile and inviting people to connect take up time that we couldn't spend while together), and allowed me to build in specific "tag lines" or places I where I could mention "why" they would be taking certain actions.
I'm sure you can see where I'm going here...
The actual "personal training" sessions never went anywhere - but I realized that the demand for what I had created was definitely there - if only I developed it further - into a book.
And so, The LinkedIn Personal Trainer was born. I took the workbook for my personal training session, added my personal delivery, and splashed it up with thought provoking comments and questions that drive home critical points.
In writing The LinkedIn Personal Trainer, I realized that I could reach the ever-growing base of LinkedIn users and help them make better use of this great tool.
LinkedIn's "Missing Manual"
|By Jeanie Marshall "Personal Development Consultant" (Santa Monica, CA)|
|This book is an extremely helpful guide to using LinkedIn effectively. Thoughtfully, the author guides you through identifying your goals and action steps. It takes some effort to get results with any network, but if you put these techniques to use, the rewards can be outstanding. Thanks, Steven, for a well-grounded, practical guide to maximize success. This book is the "Missing Manual" of LinkedIn.|
The Revised LinkedIn Personal Trainer will:
And so, for no reason other than getting your mind wrapped around how LinkedIn works, how LinkedIn benefits you, you should consider buying the book.
Remember at the beginning of this page where I asked what is being thought about you based on your existing LinkedIn profile? Quantcast.com, an internet traffic reporting site, notes that LinkedIn.com gets millions of unique visitors every day, and more than 10 million some days!
The Revised LinkedIn Personal Trainer paperback sells for $11.99 plus shipping on Amazon or your other favorite book store. You can get the e-book version containing the exact same text in pdf format here for $5.75 with no shipping costs because you'll download the file and be able to begin working through the book immediately!
If you prefer a paperback, by all means get The Revised LinkedIn Personal Trainer at Amazon:
There's another reason you want to make your changes sooner than later - how often is someone else on LinkedIn searching for someone like you?!? If you haven't taken the time to optimize your profile, opportunity may be passing you by.
Don't let it continue to happen, order now.
Still not convinced? Ok, I'll guarantee that you'll find the book understandable, the contents helpful, and your LinkedIn experience improved after you get and read the book.
As this is an e-book, there isn't a way for me to take the book back, but if you guarantee that you've destroyed your copy of it and say that you couldn't understand the book, didn't find the contents helpful, and didn't realize a better LinkedIn experience after reading it, I'll be happy to send your money back to you.
Ok, there isn't much left here to say except that you need to take action. If you're not interested in the book, you can continue to scan the web, searching for another morsel - that you might find after several hours of searching.
My suggestion is that you invite me into your home and ask me to help you understand LinkedIn - tell you what to do with it, and why you want to take those actions. If I were really able to come over to your house, you'd offer me coffee and something to snack on while we're talking.
That's essentially the cost of the e-book here folks, a cup of coffee and a bagel...