The LinkedIn Personal Trainer

Why do some LinkedIn users use nonstandard capitalization?

They stand out – for the wrong reasons…

Let’s talk about this for just a minute.

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What threats does LinkedIn pose, and what opportunities would we look at – if we weren’t LinkedIn Insiders?

That’s today’s topic as I step aside for this guest post.

Brenda approached me a while back and asked if I would consider a guest. I agreed, and you’re now the beneficiary of her advice.

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LinkedIn just released a feature on customizing your profile – you may now alter the default order of the sections.

I’m trying to find a compelling reason to do so or something to say about why this is phenomenal, but I really can’t…

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While I published The LinkedIn Personal Trainer in June of 2007, I re-launched this blog in May of 2008 with a new look. It’s worked well, and readership is doing very well.

But most of you weren’t there in 2008;-)

And I wrote some key articles that I keep referring to, and I thought I’d pull out five for you.

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Back to the future of 2010 – if you look for yourself on LinkedIn, how many of you will you find?

It’s an important item to figure out because if you happen to have multiple profiles on LinkedIn, you’re saying something about yourself and your abilities to manage this tool.

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How can you get to the top of the list?

That’s a really important place to be isn’t it? The corporate recruiter has only so much time and it’s better to be the first candidate the search returns than the last.

The venture guys are looking for a company within the sustainable agriculture sector to invest in.  They’ll take the time to check into the results on the first page. But if you’re on the second page, they might not click over…

Today we’re going to take on the topic of optimizing your profile’s position within search results on LinkedIn.  I’ve called it “LinkedIn Profile Search Optimization” because the acronym LIPSO sounds cool…

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Let’s talk about search results today – and how you can influence your web site’s search rank through the use of your LinkedIn profile.

This is a bit technical and of importance mostly to those that want to get their web site ranked higher, so I’ll understand if you’re not interested – but if you’ve got a web site, read on…-)

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LinkedIn’s “Introduction” feature is key to the service – it lets users reach out to potential customers, employers, employees, partners, and even investors.

This is a great way to turn a cold call into a warm introduction – through a mutually trusted individual.

And while it is possible to ask for introductions to both 2nd and 3rd level connections, it is easier with 2nd – because there is only one individual in the middle that knows both the introducer and the introducee.

LinkedIn opened up a search option to allow users to specify the relationship – and you should do that.

Let me take you through it…

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What’s going to be more accurate, John Smith’s LinkedIn profile, or his resume?

Apparently the LinkedIn Profile – let’s have a look.

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And I mean this in the nicest way – if the former candidate for Vice President can end up with two profiles on LinkedIn, what chance do you have of avoiding the same fate?

A whole lot – because you’re reading this blog!-)

But seriously folks, let’s have a look…

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