September 2009

Monthly Archive

If Your LinkedIn Group Is A Bit Too Quiet…

29 Sep 2009 | : About the Service, Groups


This one comes with a bit of a confession on my part as I didn’t realize this had happened until I was in the middle of an event showing some of the better (and non-spammy) ways to use LinkedIn for marketing.

(But you always have to stay on your toes with LinkedIn – Thursdays seem to be their prime days for making changes, and that means that when you walk into an event on Friday, things might have changed considerably overnight;-)

In any case – I was explaining how to set things so that group “summary-of-activity” messages get delivered daily, weekly, or never at all – and realized that for some reason, the group was currently set not to give me any messages at all.

That’s not what I remembered setting it as, so I thought it would be an interesting investigation and overview…

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When (LinkedIn) Social Marketing Goes Bad

26 Sep 2009 | : About the Service, Groups


I was a consumer long before I had an expertise to sell, and it rankles me when overt “selling” tries to sneak under the radar as “friendliness”.

The subject of the message I received the other day was (of course) friendly enough: “You may enjoy these articles”

Well – certainly – I’d like to hear about things that I might enjoy, but how do they know? …

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Book Signing to Support Children’s Literacy at Barnes and Noble

23 Sep 2009 | : Outside LinkedIn


The appeal was simple: “Steve, The Syracuse Alumni Club of Rochester is holding a book fair to raise funds for children’s literacy.  As a local author, would you be willing to sign books for an hour to help support this?”

My response was just as simple: “Count me in!”

Their event was set for September 26th and 27th – and it looks like that weekend is coming up, so I’ve got plans to be out there on Sunday.

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Graphics For Your LinkedIn Profile

18 Sep 2009 | : Groups, Profiles


Yesterday’s mailbag included an interesting question from Ray – he’d like to know how to get the logos of his favoite organizations displayed on his profile and was unhappy that he hadn’t been able to figure it out.

I explained that it was a bit like trying to find a strategy for capturing a unicorn – just because you want to do something like that doesn’t mean you can.

But I worked out a good alternative that I’ll share with you.

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Allow Me To Introduce…

15 Sep 2009 | : Introductions


It happens at in-person networking events all the time, doesn’t it?

You’re standing there talking with Gary when you see Beth walking by – you call out to her, and she stops over.  Hopefully sooner than later you say something like “Gary, you know Beth, don’t you?”  And when you hear that they don’t know each other, you introduce them.

Once in a while you hear that they’ve struck up a great relationship and they thank you for bringing them together.

That’s absolutely how it happens on LinkedIn too – let me show you…

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About The LinkedIn Personal Trainer – And An Offer

10 Sep 2009 | : About the Service


What’s the value of time?

Or more specifically, what’s the value of an hour of your time?

That’s really the starting point for my efforts in providing LinkedIn education, the creation of The LinkedIn Personal Trainer, and the growth of this blog site.

I wanted to get into that a little bit and make an offer to my readers that might help us both.

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LinkedIn Goes Hollywood

05 Sep 2009 | : About the Service


I love making this kind of a find – The Wrap‘s Frankie Stone is reporting that people in the “biz” are increasingly turning to LinkedIn as contracts and jobs flip.

While it’s true I’m not a Hollywood insider, let’s see what can happen here!

Check ‘Inside’ for more…

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The Great LinkedIn Personal Trainer Poll Poll

01 Sep 2009 | : About the Service


What do you think of Polls?

I’d like to know!

LinkedIn added a polling feature, and with the amazing wizardry of WordPress, I’ve also added polling capabilities to this site – and I’d like to hear what you think about them!

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